Stadlthanner, Katja Anna; Andreu, Luisa; Ribeiro, Manuel Alector; Font aulet, Xavier; Mattila, Anna S. (Journal article; Tidsskriftartikkel; Peer reviewed, 2022-04-28)
While recent research on sustainability communication demonstrates
the relevance of message framing, research on the effects of message
framing on consumers’ emotions is scant. Using the StimulusOrganism-Response (S-O-R) framework, this paper examines the
impact of environmental advertisements (stimuli) on two discrete
emotions – hope and guilt – (organism) and how these emotions
influence ...